Objective

Paul hwangbo in a nutshell

As an avid consumer of digital media and a dedicated gamer with aspirations of becoming a creator, I continually seek to expand my knowledge of the digital entertainment industry. Beyond my 7+ years of professional experience, I have also provided YouTube growth and SEO consulting services to a range of influencers and brands.

 

Experience

COMPLEX NTWRK, Los Angeles, CA

Director, Growth Marketing

January 2024 - Present

Associate Director, Growth Marketing

April 2022 - January 2024

  • Work with cross-functional partners to build digital strategy and roadmap to achieve business outcomes

  • Contribute to web experience, content strategy and organic growth strategy

  • Partner with and influence teams across business partnerships, merchandising, sales, data, product, and engineering

  • Define, analyze, and monitor all relevant KPIs and communicate with stakeholders on business performance and needs

  • Partner with product and engineering team for channel integrations, tools, and features

  • Functional familiarity with HTML, CSS, SQL

  • Tools used most often: Tableau, Amplitude, Snowflake, Segment, Branch.io, Google Analytics, Firebase, Braze, Internal CMS, Apple Connect, Google Play Console

  • Notable clients include: Google, Honda, McDonald’s, American Express, FaZe Clan, and Amazon

Sr. manager, Growth Marketing

February 2020 - April 2022

  • Manage and execute on all paid efforts (Meta, Instagram, Youtube, Twitter, Snapchat, TikTok, Reddit, Google Ads)

  • Design and send highly targeted emails

  • Strategize and send targeted push notifications

  • ~1MM directly attributed app installs, $5.39 CPI

  • Led and executed a 2021 growth initiative campaign that directly resulted in $5MM in revenue

  • Sent over 70MM emails while maintaining a >25% open rate and >4% CTR

  • Managed a growing multi-million dollar budget each year

*Last updated 2/2024

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Scrunch Labs LLC

Paid Media/Marketing Consultant

January 2020 - Present

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Beautycon Media, Inc., Los Angeles, CA

SR. marketing manager

December 2018 - February 2020

  • Manage and execute on all performance marketing (Facebook, Instagram, Google Ads, Youtube, Twitter, Snapchat, TikTok, Reddit), paid media, traditional, SEM/SEO and brand partnership campaigns

  • Measure and report on all digital marketing campaigns

  • Measure and report on all brand partnership and talent marketing initiatives

  • Devise and build customer/audience growth strategies

  • Strategically plan and execute on festival marketing plans, partnership activations and e-commerce initiatives

  • Generated over $1.7MM in revenue from all paid initiatives with only $300k in spend

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Latis global communications, Seoul, South Korea

Global marketing manager

November 2016 - November 2017

  • Served as Game Community Manager for a storied franchise with a player base over 2 million, hosting weekly live-streams, managing and implementing all social media strategy and real-time community engagement

  • Doubled the Facebook community members in three months by partnering with internal stakeholders, influencers and agencies to create engaging activations both in-game and within community groups

  • Managed a group of moderators to assist with the community group and promote new game features/updates

  • Created social media strategy and launched efficient social campaigns as the World Blackjack Tournament UA Manager, maintaining a sub $3 CPI in high-quality countries

  • Planned, produced and edited original video content across multiple social media platforms that has reached 500,947 people and received 131,615 engagements within three months

  • Strategized and oversaw execution of Facebook page pivot from gaming to entertainment page, successfully growing it 100% in three months with limited budget

  • Established 5 new fan pages, with likes that exceeded expectations by 200% in one month

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Maverick Co., Ltd., Seoul, South Korea

GLobal marketing manager

January 2016 - July 2016

  • Created on-trend daily video content for social media platforms that increased downloads and user engagement

  • Strategically grew all our social media platforms by 700% with no budget, utilizing only in-house content and white hat growth hacking

  • Collaborate with internal and external influencers to promote new features and drive installs

  • Used our CMS to track user statistics and created actionable feedback reports for the development team and CEO

  • Utilized Sensortower to choose new keywords and write app descriptions that better optimized our ASO

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Walt disney studios motion pictures, Burbank, California

Global publicity - field marketing summer associate

June 2013 - September 2013

  • Worked with publicists on Long Lead Days & Press Junkets by coordinating talent logistics

  • Reviewed and compiled Publicity Reporting Online entries for all regional grassroots activations

  • Covered and created audience reports for press and promotional screenings

  • Coordinated the implementation of publicity/promotional strategies with field agencies in the top 25 US. markets

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Disney ABC television Group, Burbank, California

Media Relations Intern

August 2012 - December 2012

  • Supported the entire team in daily responsibilities and participated in any off-site events

  • Collaborated with publicists on set to assure production quality in filming

  • Reviewed all weekly, daily and monthly publications to clip and compile any pieces relevant to our talent

  • Created and updated targeted media lists from Cision for localized outreach

Languages

  • English (Native)

  • Korean (Intermediate)

 

Productivity

  • Mac OS Productivity Suite

  • Microsoft Office Suite

  • Google Suite

  • Slack

  • Trello

  • Asana

  • Wrike

  • Airtable

 

Editing

  • Premiere Pro CC

  • After Effects CC

  • Photoshop CC

 

Social Media + performance

  • Meta/Instagram (Organic & Paid)

  • TikTok (Organic & Paid)

  • YouTube (Organic & Paid)

  • Reddit (Organic & Paid)

  • Twitter (Organic & Paid)

  • Snapchat (Organic & Paid)

  • Community (SMS)

  • ManyChat

  • Twitch

  • Discord

  • Tumblr

  • Blogger

  • Linkedin

  • Hootsuite

  • PHPBB

  • Wikia

  • Molocco

 

Data

  • Tableau

  • Snowflake

  • Amplitude

  • Data Dog

  • Google Analytics

  • Google Search Console

 

CRM & Technical

  • Braze

  • Klaviyo

  • Mailchimp

  • ActiveCampaign

  • Salesforce Marketing Cloud

  • Segment

  • Stitch

  • Branch

  • Firebase

  • TUNE

  • Productsup

  • Omneky

 

Fun facts

  • I have visited 12 countries and lived in 2 of them.

  • I learned to ride a horse in Mongolia, and a motorcycle in Vietnam.

  • I’ve only lost 3 games of Settlers of Catan.

  • You need to ask me about this—I have a story about a funny and harmless encounter with the FBI.

 

interests

  • I enjoy surfing, tinkering with electronics, and sim racing.

  • Strategically using my rez as Sage and healing without ever hearing a thank you.

  • Evaluating the validity of claims that Mercedes is sabotaging Lewis Hamilton.

  • Wondering why Masi did what he did in 2021.